Your story is unique.
I make it persuasive.

I’m Steven—a content strategist. I’ve spent 10+ years helping top brands capture their story, improve user experience, and turn customer attention into sweet, sweet sales.

See My work
Person standing outdoors on grassy terrain with hands on hips, wearing a black jacket and glasses, with snow-capped mountains in the background.

  • “He's been trusted with the strategy and overall success of deliverables for multi-billion dollar brands, complex products, sensitive spaces, key accounts... I can't think of anything I wouldn't feel safe entrusting to him.”

    Joel Klettke
    Founder, Case Study Buddy

  • “It's one thing to be an expert in this field, and another thing entirely to be able to convey that knowledge in a way that a client can easily understand. [Steven] brings both to the table.”

    Lorien Green
    Director of Marketing, meQ

  • “Steven is the best copywriter I've ever worked with. His work ethic, amazing storytelling, and understanding of what makes people tick (and how to persuade them) was a constant source of inspiration.”

    Ian Winterton
    Conversion Copywriter, The Writing Lab

  • “He is great with stakeholders of all seniority and technical levels, always making what is needed transparent and accessible.”

    Sarah Young
    UX Researcher & Strategist, OptimaFI

  • “Every brief Steven touches turns to gold. Clients ask for him by name and he's trusted with their most ambitious goals, from startups to enterprise SaaS.”

    Kelsey Marks
    Communications Advisor, Alberta Cancer Foundation

The expertise to plan, orchestrate, and execute.

I’ve helped 100+ SaaS companies and agencies find their brand voice, position their products, and grow sales.

Here’s what I bring to the table.

A circular diagram illustrating key components of content strategy, including content audit, strategic guidance, customer research, keyword planning, user journey mapping, distribution and promotion, performance measurement, and testing and optimization.

Content strategy

Big picture planning that guides how you create, distribute, and manage content so it consistently engages the people you want it to.

Leadership

Leading by example and providing support so teams feel respected, motivated, and empowered.

Communication

Words that inspire action—backed by research, UX best practice, A/B testing, and the science of persuasion.

Comparison of two wireframe sketches of mobile app screens labeled as Version A and Version B, showing different layouts for content and button placement.
Comparison of two wireframe sketches of mobile app screens labeled as Version A and Version B, showing different layouts for content and button placement.

Conversion copywriting

Ability to find common language and create shared understanding across cross-discipline teams, clients, and stakeholders.

See All Skills

Past Projects

Explore a selection of projects where I led content strategy and execution.

meQ

Screenshot of meQ's homepage about reducing employee burnout and improving performance at scale, featuring images of people working, charts, and app interfaces.

GovLab.ai

Screenshot of the GovLab.ai homepage. GovLab is AltaML's public sector AI innovation program which focuses on empowering public services and AI transformation in the public sector.

OptimaFI

Screenshot of OptimaFI's homepage, a fintech company that helps community banks and credit unions grow revenue, manage credit risk, and balance both sides of the balance sheet.

Drop me a line.

I’m always happy to meet people or chat about new opportunities.

Connect With Me