A person standing on a stage reading from a book into a microphone.
Two people with glasses and winter clothing, a man and a woman, and a white and gray Siberian Husky dog with blue eyes, standing in a snowy landscape with snowy trees in the background.

Stories are how we go from mediocre to memorable.

Here’s mine.

Two skydivers in free fall above the landscape, one giving a thumbs-up, with the Skydive Vancouver Island logo in the corner.
Man holding three tickets labeled '59 GLASS BRIDGES', smiling outside in front of a house.

I’ve been writing & creating content strategy for 12+ years (and storytelling for a whole lot longer).

I wrote my first bit of web copy back in 2014. Product descriptions for Aran sweaters. It opened my eyes to the fact that people don’t buy a wool sweater with a cable-knit pattern—they buy a cozy feeling.

As my career evolved, I took those learnings and connected dots beyond the words on the page. I learned how to dive into and dissect buyer behavior. Both the terms they search for—and the why behind a click or a conversion. I channeled that understanding into web copy that outranks competitors and persuades buyers.

Today, I plan and help execute entire websites and creative campaigns for multi-billion dollar brands.

I’ve mastered most forms of web writing, from SEO writing and UX copy to ad campaigns and email marketing. My work connects your business goals to the human behind a click, which is a big deal when everyone else is copy + pasting from Claude. Because a pretty sentence that doesn’t inspire action isn’t worth the pixels it’s comprised of.

Scroll down to see what I can do.

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The skills paying the bills (literally).

  • Build content systems that align user needs, business goals, and digital experiences.

    Includes:

    • Content audits

    • Customer research

    • User interviews

    • Survey design & analysis

    • Information architecture

    • User journey mapping

    • Content governance

    • Content planning

    • Stakeholder workshops

    • Strategic recommendations

  • Translate complex ideas into clear, compelling content that drives understanding and action.

    Includes:

    • Website copywriting

    • Conversion copywriting

    • Messaging frameworks

    • Brand messaging

    • Voice & tone guidelines

    • Campaign messaging

    • Case studies

    • Thought leadership

    • Sales enablement content

    • UX writing

  • Improve performance through search strategy, measurement, and ongoing refinement.

    Includes:

    • Keyword planning

    • SEO strategy

    • Performance measurement

    • Content optimization

    • A/B testing

    • Analytics interpretation

    • Conversion optimization

    • Content reporting

  • Guide teams, stakeholders, and initiatives toward shared goals through alignment, decision-making, and execution.

    Including:

    • Decision facilitation

    • Consensus building

    • Priority setting

    • Team mentorship

    • Editorial leadership

    • Workshop moderation

    • Process improvement

    • Team enablement

    • Strategic alignment

    • Communications planning

A circular diagram titled 'Content Strategy' in the center, with eight segments labeled from 01 to 08. Each segment contains an icon and a description: 01 content audit, 02 strategic guidance, 03 customer research, 04 keyword planning, 05 user journey mapping, 06 distribution & promotion, 07 performance measurement, 08 testing & optimization.
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