A person standing on a stage reading from a book into a microphone.
Two people with glasses and winter clothing, a man and a woman, and a white and gray Siberian Husky dog with blue eyes, standing in a snowy landscape with snowy trees in the background.

Stories are how we go from mediocre to memorable.

Here’s mine.

Two skydivers in free fall above the landscape, one giving a thumbs-up, with the Skydive Vancouver Island logo in the corner.
Man holding three tickets labeled '59 GLASS BRIDGES', smiling outside in front of a house.

I’ve been planning and creating content for 10+ years (and storytelling for a whole lot longer).

It started humbly—my first gig, back in 2014, was writing product descriptions for Aran sweaters.

It paid $150.

Today, I plan and help execute entire websites and creative campaigns.

My experience, research acumen, and methodical “test and learn” approach leads to tangible results for multi-million dollar brands.

Most recently: My work on a post-M&A website helped generate $16 million in marketing-attributed pipeline for one client last quarter.

Scroll down to see what I can do.

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The skills paying the bills (literally).

  • Build content systems that align user needs, business goals, and digital experiences.

    Includes:

    • Content audits

    • Customer research

    • User interviews

    • Survey design & analysis

    • Information architecture

    • User journey mapping

    • Content governance

    • Content planning

    • Stakeholder workshops

    • Strategic recommendations

  • Translate complex ideas into clear, compelling content that drives understanding and action.

    Includes:

    • Website copywriting

    • Conversion copywriting

    • Messaging frameworks

    • Brand messaging

    • Voice & tone guidelines

    • Campaign messaging

    • Case studies

    • Thought leadership

    • Sales enablement content

    • UX writing

  • Improve performance through search strategy, measurement, and ongoing refinement.

    Includes:

    • Keyword planning

    • SEO strategy

    • Performance measurement

    • Content optimization

    • A/B testing

    • Analytics interpretation

    • Conversion optimization

    • Content reporting

  • Guide teams, stakeholders, and initiatives toward shared goals through alignment, decision-making, and execution.

    Including:

    • Decision facilitation

    • Consensus building

    • Priority setting

    • Team mentorship

    • Editorial leadership

    • Workshop moderation

    • Process improvement

    • Team enablement

    • Strategic alignment

    • Communications planning

A circular diagram titled 'Content Strategy' in the center, with eight segments labeled from 01 to 08. Each segment contains an icon and a description: 01 content audit, 02 strategic guidance, 03 customer research, 04 keyword planning, 05 user journey mapping, 06 distribution & promotion, 07 performance measurement, 08 testing & optimization.
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