A product repositioning and website redesign that showcases expertise and builds credibility for GovLab—AltaML’s public sector AI innovation program. The new website supports its role as a trusted partner in public sector innovation.
Phase 1
Web Workshop
GovLab.ai had a messaging problem. The website talked about “unlocking potential” and “accelerating transformation,” but not what those things meant.
I led GovLab’s leadership team through a web workshop to explore the practical value of AI for government officials. The workshop established cross-team alignment on overall vision and execution ahead of the website redesign.
Phase 2
Planning & Execution
The web workshop informed the subsequent website strategy—including sitemap planning, information architecture, and keyword optimization.
The client weighed in at regular intervals, including sitemap finalization, wireframing, website copy, UI design, and development to ensure we remained aligned.
Phase 3
Repositioning
I final website anchored GovLab’s value to the practical application of AI across all levels of government, as opposed to the vague “efficiency” gains promised by competitors.
The website illustrated value via real use cases about entities already using AI to solve specific issues (like wildfire detection and prevention)—and was designed to support many more stories in the future.
Before
After
